Connecting to Design
Designers of all visual forms (film & video, media arts & animation, game art & design, graphic design, advertising, fashion design, etc.) use the same tools upon which to create their designs. These tools are the elements and principles of design.
Connecting to Design is a stunning example of a contemporary textbook, and succeeds
in three vitally unique ways compared to other textbooks.
Goodman provides sophisticated, clear, and flexible examples any student or instructor can pick up and integrate into their work – regardless of the specific discipline. Her writing is clear and precise, but concise enough to be readily digestible. Most refreshingly though, Connecting to Design guides the readers to ask themselves how they see the elements and principles of design relating to their field/practice, as opposed to the seemingly ubiquitous vignettes on established practitioners as seen in other textbooks.
WALTER LEE, PROFESSOR OF FOUNDATION ART ART INSTITUTE OF PORTLAND
WHAT STUDENTS SAY
STUDENT,
ART INSTITUTE OF PORTLAND
By seeing the elements and principles in their simplest form, I am able to focus on and get a clearer idea of new concepts.
STUDENT,
ART INSTITUTE OF PORTLAND
The link in the book provides images as it relates to other areas of design, not unrelated works of art.
STUDENT,
ART INSTITUTE OF PORTLAND
Connecting to Design concretes the concepts in my mind better than traditional textbooks.
STUDENT,
ART INSTITUTE OF PORTLAND
The link in the book lets me see elements and principles in my own field; this makes the subject matter interesting and easier to understand.
STUDENT,
ART INSTITUTE OF PORTLAND
Connecting to Design's format makes it easy to recognize and understand new material...and apply it!