ELEMENT—Shape: Organic Shape
Describing FORM: What is the specific communicative strategy? Where is it found?
Organic shapes are most often fluid and curvilinear, as represented in this example. The garment personifies a biomorphic shape, almost in the form of blood vessels or the vasculars of a heart. No straight edges or geometric curves are apparent and the garment feels living.
Discussing CONTENT: What does it communicate?
The apparel conveys vitality. Through the naturally formed complex shapes it gives a sense of liveliness and a somewhat carefree happiness through that living. You can almost feel the garment breathing. The twisting curves are inviting. A unique personality seems to form from the overall irregularity and unpredictably of the intertwined organic shapes. The intricacy of the individual vascular contours and bloated figure may give the impression of internal struggle at first glance; however, together they form a holistic beauty.
Image source:
https://news.nike.com/news/vapormax-experiments-in-style
Paula Canovas
