VALUE: HIGH CONTRAST
Describing FORM: What is the specific communicative strategy? Where is it found?
A high contrast design employs values that are far apart from each other on the value scale.
The foreground and background are far apart on the value scale to bring life to the ad
Discussing CONTENT: What does it communicate?
The high contrast brings alot of energy to the piece. It feels happy, lively and energetic.
The advertisement gives us a feeling of being alive and enjoying life while listening to music, of course with an ipod in this case.
Source: Apple and TBWA\Media Arts Lab
https://goo.gl/images/C4Ek9r
