Amirah Abraham
ART101 Section B —Apparel Design— Value: High Contrast
ELEMENT— Value: High Contrast
Describing FORM: What is the specific communicative strategy?
Where is it found?
A high contrast design employs values that are far apart from each other on the value scale. In this image you can clearly see the background of the image is in a very high value and the focal point of the image is dressed in low key values, really making him stand out.
Discussing CONTENT: What does it communicate?
When first looking at the image, you can clearly see that the high contrast makes A$AP Rocky (the focal point) stand out. If he had a happier look on his face I would say that this ad is communicating that this Dior line is a great way to represent your fun outgoing personality. However, Rocky has a sullen, serious look on his face. This communicates boldness, drama and mystery. If you already know rocky, you know he shows his outspoken and honest personality through his music. He also is not afraid to express himself through what he wears. The way he portrays himself in this ad really gives off the vibe that he is confident and loud but he is also classy, and he knows how to make his look appealing to everyone. This also intrigues the consumer, how does he pull off anything, and how can we be like him? This ad did a great job on picking Rocky and using the high contrast to emphasize on his personality and the message of the Dior line.
Image Source: https://www.dior.com/diormag/en_us/article/the-dior-homme-summer-2017-campaign
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