PRINCIPLE - PROPORTION
Describing FORM: What is the specific communicative strategy? Where is it found?
Proportion is the size relationship of different parts of the whole.
Discussing CONTENT: What does it communicate?
The layout of the art on the can gives me a very pleasing feeling. A feeling of something thats "not too much and not too little", a very pleasing feeling.
The label and text are placed in the first square and the abstract art is placed in the half rectangle, together they form the old greek "Golden rectangle", the ideal proportion.
The "Golden ratio" gives a pleasing / harmonious effect.
Image source: https://heydesign.com/2017/04/graphic-design-inspiration-whats-new-in-the-creative-world/
Artist: Unknown
