ELEMENT - PRINCIPLE: EXAGGERATED SCALE
Describing FORM: What is the specific communicative strategy? Where is it found?
Scale is the relative size of an object. We tend to determine whether an object is small or large by comparing it to ourselves, the human body.
Discussing CONTENT: What does it communicate?
The cart gives us a sense of scale, we can relate the human body to the size of a shopping cart. With the products on top, we see that the scale is exaggerated. The scale makes me more interested in a "normal", "common" product that otherwise wouldnt be as exciting as it is now.
Image source: http://www.howdesign.com/design-creativity/ten-poster-design-tips/
Designer: Allan Peters
